J. Walter Thompson Company. Eleanor Newman Papers, 1974-1985 and undated

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J. Walter Thompson Company. Eleanor Newman Papers, 1974-1985 and undated

http://library.duke.edu/rubenstein/findingaids/jwtnewmaneleanor/

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Eleanor Newman was an Account Representative and Office Manager with JWT during the years 1976-1985. The Eleanor Newman Papers cover the years 1974-1985, with the bulk of the materials dating from 1979-1983, roughly the period during which Newman served as Office Manager of the J. Walter Thompson (JWT) Entertainment Group, and as Account Representative for the Health & Tennis Corporation account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Cover Girl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team, the 1981-1982 seasons of the New York City Opera, and several Broadway musicals including , and . Mr. Lincoln Really Rosie Snow White

9.5 Linear Feet; 6225 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359746

Related Entities

There are 21 Entities related to this resource.

Cover Girl

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Health & Tennis Corporation

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Cruise Lines

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Beatrice Foods Co.

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Leo Burnett Advertising Company

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Vertical Club

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Freirich Meats

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RCTV Inc

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The Entertainment Group

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Circle Line

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Cable Shop

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Jack La Lanne Spa

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TDI

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Genesco, Inc.

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Dentcare

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Schoenfeld, Mark, 1949-

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Samsonite

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PIAF/Screenvision

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New York City Opera

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New York Arrows

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Company, J. Walter Thompson

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The J. Walter Thompson Company was founded in New York in 1864. The advertising agency's archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms. From the guide to the J. Walter Thompson Company. Advertising Vertical Files, 1950-1994, (David M. Rubenstein Rare Book & Manuscript Library, Duke University) Eleanor Newman graduated from Brooklyn College, majoring in Engl...